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Home > Planet Green Discovery Home - Planet greenPlanet Green (formerly Discovery Home and Leisure and Discovery Home) is a television network on satellite TV and digital cable TV in the U.S. run by Discovery Communications. Originally launched on June 1, 1998 as the main competitor to HGTV, the channel offered programming ranging from do-it-yourself to cooking to interior design/landscaping to party planning. On June 4, 2008 the channel relaunched as Planet Green and is the first channel dedicated to the subject of ecologically friendly living. Major advertisers General Motors (GM), S.C. Johnson, Bosch Appliances, The Home Depot, Frito-Lay, Waste Management (WM), Johnson & Johnson, Dow Chemical, Whirlpool Appliances, Clorox, and Wachovia Bank have signed on to be the initial advertisers to the network, bringing in major advertising dollars. Planet Green aims to succeed by attempting to make the crisis become an even larger topic in an informative and entertaining way while not preaching about the subject to its audience. The network launched with 250 hours of eco-related programming and parent Discovery Communications invested US$50 million on the creation of the network as well as advertising dollars to run the network.Discovery Channel set plans to start a 24-hour channel in the second half of 2008 focused on eco-friendly living, as part of a push into the rising environmental movement with shows like "Ten Ways To Save the Planet".[1] Discovery Home was retired and its satellite carriage replaced by a Discovery-owned environmentally themed channel named "Planet Green" at 6:00 pm on June 4, 2008.[2][3] The channel focuses on environmental issues and ecological living. Discovery is investing $50 million in original programming for the rebranded channel with shows such as a weekly eco-newscast series with Bob Woodruff of ABC News. Source: Discovery Home Wikipedia Page |
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Hidden Ecological GemA little gem that you probably missed is Planet Green. This channel, part of the Discovery network, gives you the down low on everything green. Planet Green was the first channel dedicated to ecological living... read more |